Vitae Clinic, a leading OBGYN practice, aimed to enhance brand awareness, drive website traffic, and increase calls and booked appointments. They sought our expertise to devise a comprehensive solution that would address these goals effectively.

Challenges included limited brand visibility, modest website traffic, and a need to generate more calls and appointments. They sought a strategic approach to overcome these hurdles and achieve substantial growth.

We developed a robust marketing funnel that incorporated various strategies and channels. Our tailored solution aimed to amplify brand exposure, engage the target audience, and foster a steady influx of calls and appointments.

Implementation and Results:

1.Website Development and Maintenance: Optimized Vitae Clinic‘s website for seamless user experience and search engine visibility. Result: Achieved an 83% increase in Google searches and an 84% increase in website traffic.

2. Digital Advertising Campaigns: Crafted compelling ad campaigns to elevate Vitae Clinic‘s brand awareness and drive targeted traffic. 

3. Phone Call Tracking System: Incorporated CallRail, a phone call tracking system, to accurately measure and analyze phone call conversions. Result: Obtained valuable insights into campaign effectiveness and improved decision-making and a 104% increase in phone calls.

4. Branded Materials: Created visually appealing materials to reinforce Vitae Clinic‘s brand identity and attract potential patients.

5. Managed Google My Business: Optimized Vitae Clinic‘s Google My Business account to enhance local visibility and attract more online users. 

6. Email Marketing: Deployed targeted email campaigns to nurture patient relationships and drive calls and appointments. Result: Generated a significant increase in inquiries and booked appointments.

7. Text (SMS) Marketing: Leveraged SMS marketing to communicate directly with patients, deliver timely updates, and encourage prompt responses. Result: Enhanced communication and immediate engagement.

8. Social Media Marketing: Utilized social media platforms to share engaging content, increase brand awareness, and drive website traffic. Result: Achieved remarkable growth in online reach and engagement.

9. Streamlined Project Management: Utilized project management tools to track campaigns, timelines, and deliverables, ensuring efficient execution. Result: Projects were completed on time and within budget, maximizing campaign performance and effectiveness.

Our integrated approach, encompassing digital advertising, website optimization, branded materials, Google My Business management, email and SMS marketing, and social media campaigns, along with streamlined project management, propelled Vitae Clinic‘s growth, enabling them to thrive in a competitive market and attract a broader patient base.